How HANDCRAFT Aura Supports Your Own Reseller Brand

Our products support a business that carries your name. HANDCRAFT Aura supplies resellers with the freedom to choose a product mix, add their own labels and decide their own selling prices.

Your role in the reseller model
Aura supplies the products. You build your customer-facing identity.
  1. Choose your mix
  2. Discuss availability
  3. Receive products
  4. Add your labels
  5. Set your prices

The value of that freedom becomes clearer as you build your range. You can choose items that make sense together, photograph them in your own style and create a customer experience associated with your brand.

You choose the assortment

Different products can be selected in any combination and quantity. You do not have to build the entire order around one item. Think about the people you sell to, their likely budget and how the products will be displayed or delivered.

An indicative starting product-order budget is around ₹10,000. Taxes and delivery charges are extra. This figure is a starting reference for buying products, not a claim that every cost of running a business is included.

You build the brand

Products arrive without HANDCRAFT Aura labels, allowing you to add your own labels. You choose the business identity and presentation your customers see. The confirmed model gives you that freedom; it does not include an automatic label-application or customised-packaging service from Aura.

After receiving the products, you can take photographs in your own style for your selling activities. This helps you present the actual items to your customers and develop a recognisable approach of your own.

You decide the selling price

Your retail price is your decision. Consider the product cost, delivery, packaging and the costs of your selling channel before deciding the price and margin. The model gives you pricing freedom rather than a guaranteed profit figure.

We discuss the purchase before payment

The website helps you explore products, see indicative prices and send an enquiry. Use Bulk Enquiry on a product page and include any mixed-order requirement in the details.

Availability and delivery charges must be discussed before payment. Website payment is available after that discussion for resellers who prefer it. Submitting an enquiry does not itself place an order.

A relationship with room to learn

We see resellers as part of our team. For eligible first-time sellers, a free one-hour phone guidance session accompanies a first order of ₹10,000 or more. It is a question-led conversation, not a fixed course or unlimited mentoring programme.

Start with a selection you understand and a clear idea of who you want to sell to. We can then discuss the supply that supports your next step.